prairiefarmersjeans.com--Brief Synopsis:

prairiefarmersjeans.com is a web video project but is also available for single channel screening.

The treatment of prairiefarmersjeans.com is to create a website marketed towards consumers who have an interest in the retro fashion/pseudo pseudo work apparel.  Instead of selling just used clothing, ‘Farmer’s Jeans’ sells authentic farmer’s jeans that have not only the codes of farming but have actually been previously worn by active, aging farmers.  The website will have a eight minute pseudo sales documentary which will follow a farmer throughout his ‘authentic’ workday inter-spliced with the ‘authentic’ workday/lifestyle of suburban/urban consumer of ‘Farmer’s Jeans’.

            The purpose of this documentary ‘sales’ video will be to show how the farmer and consumer share the same identity codes and even share a common history, but differ so vastly in their goals, ethics, and lifestyle.  The farming lifestyle will be represented as something nearly unsustainable as an older man is doing the farming himself (hence the selling off of the family farm wear) and the lifestyle of the young consumer as one identifiably empty and without roots.  The end result:  the death of the family farm.

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